Our Vision

Our vision is to become one of the leading companies in the provision of cooperative insurance in the Kingdom by providing products that meet the needs of our customers.


Our Mission

Our mission is to provide high quality insurance products and services in accordance with the latest international standards and best practices and to provide value to our customers throughout the Kingdom as well as establishing and maintaining those long lasting relationships.


Our Strategy

Our strategy is:

  • To put the customer at the center of everything we do
  • To attract, develop and retain the best talent
  • To foster an inclusive culture that leverages diversity
  • To conduct business according to professional and ethical standards
  • To develop and market products that meet customer needs and create a marketing advantage
  • To promote public awareness of the benefit of insurance as a promising social and economic component